Work with us to transform your sales & service skills

Our Approach

Think about the last time someone tried to sell you something. Did you feel under too much pressure to buy? Were you being sold something you neither wanted nor needed? Did they take time to listen and understand your needs or did they bombard you with details about their product regardless of your personal circumstances?


Our sales and customer service training will help sales people transform to value selling, building meaningful relationships, focusing on the needs and drivers of their clients. We will take you through the whole buying and selling process, covering all aspects of the sales role:

Understanding the potential of your sales area

Compiling an effective territory development plan

Strategically managing your accounts, whilst working in partnership with them

Who is our Sales and Service Training for?

This training will benefit everyone who works in a sales or service role: in sales and customer service management, account development, service delivery and sales support.

What will I learn?

Understand the role of an account manager

Develop an effective territory development strategy

Plan and structure an effective sales call

Sell using features, advantages and benefits

Define standards for service excellence

Understand your customers’ visible needs and hidden drivers

Build and maintain successful customer relationships

Negotiate successfully and achieve win-win outcomes


What are people saying about our training

I am currently participating in the ILM Level 5 Effective Coaching & Mentoring Programme being run by by ESB. The benefits of their approach of spreading the course over 10 bi-weekly sessions are already evident for me. It has given me time to explore and embed each topic in depth and also space to tailor the learnings to my own needs. Rosie and Jan's sessions strike a happy balance of being challenging so I feel I'm really learning, developing, but enjoyable such that I look forward to them. Strongly recommended for anyone looking to extend their own mentoring and coaching skills or develop a coaching culture in their organisation.
Craig Hill
I recently attended the 3 day Coaching Consultancy course with ESB training. I now have a new set of skills and models which are already proving to be effective in my day to day coaching activities. It has also allowed me to work with a different network of people, whom bring fresh eyes and ideas to situations,I have currently dealt with or are dealing with. The course is a very effective way of advancing yourself to another level, enhancing your coaching skills and using effective models and learning far more across the spectrum of the subject. James
James Francis

Bespoke Learning

All our sales training is endorsed by the ISM, the industry benchmark of high quality.

Like all our workshops, this workshop can be designed to meet your unique needs,
so please contact us to find out how we can


Enhance your sales and customer service skills